Symbols

A symbol refers to a graphic element that represents an idea or concept. It’s the hero of your brand identity–representing your business in a simple, memorable and easily recognizable way.

It acts as a visual shorthand for the brand’s promise, purpose and values. In fact, it’s the most important carrier of the brand message.

It’s silent, yet loud.

So, even though it might go by different names, the function remains the same: a symbol influences customer buying decisions.

Make it bold and loud.

Here are some of my favorite symbols I’ve designed, each representing fantastic ideas and businesses: Bryggerikrogen, Caroline Farberger, Gale Force, GarBo, OMR Beauty, Caroline Schager, Västmanlands Teater.

They are my heroes.