OMR Beauty

Pop artist and actor Omar Rudberg’s passion for beauty started in his early years. However, there was a gap in the market regarding products that were labeled neither masculine nor feminine.

With a clear vision a brand strategy was developed and a visual identity was designed. The first product of the new beauty brand was a unisex fragrance, Intro – designed to be worn as an extension of your true self.  The packaging is a square purple bottle with a round top engraved OMR, aligning with the imagery, and of course the scent itself; sweet, bright, elusive, but real. The OMR Beauty brand in a bottle.

The second perfume was named Duo, and it was more than a sequel. It was a limited edition and collaboration with actor Edvin Ryding, that co-starred with Omar Rudberg in the Netflix production Young Royals.