I’m Emilie Thulin, and I help passionate founders and businesses gain clarity about their brands through cohesive strategy and purpose-driven design. Let me take you back to where it all began.

Growing up in Stockholm, I was drawn to Scandinavian minimalism, which shaped my design approach. My path led me to study at Sorbonne and Ecole-des-Beaux-Arts in Paris and eventually design work Oriflame Cosmetics and Carl Johan Hane Designkontor.

My passion for creating design that genuinely resonates and makes a difference inspired me to start my own business, where I’ve had the honor of collaborating with brands like Västmanlands Teater, CAIA Cosmetics, and Danish pop star Christopher. To me, great design goes beyond aesthetics; it’s about helping brands reach their goals and connect deeply with people.

At the heart of my approach is the belief that consistency is the cornerstone of credibility—ensuring that every touchpoint of your brand feels unified, authentic and worthy of a premium position.

From positioning and messaging to visual identity and scalable systems, I help you transform your brand into a unique, memorable experience that reflects your values and feels authentic.

I understand that every detail matters, which is why you’ll have access to my network of highly skilled creative professionals, all tailored to meet your brand’s unique needs.

Ready to create a brand that not only looks beautiful but also drives meaningful growth? Let’s build something exceptional together.