I’m Emilie Thulin, and I help passionate founders and businesses within affordable luxury brands to unlock their full potential by blending brand strategy with design.
This integrated approach provides you with a clear path to achieving your goals, ensures consistency across every touchpoint and instills confidence that your message truly resonates with your audience.
Let’s create a brand that stands out, inspires and drives meaningful change.
Services
How we’ll work together to illuminate your brand’s potential through strategic and creative brilliance.
Brand Strategy
In-depth sessions to fully understand your brand, goals, and target audience. During this phase, we’ll refine your brand strategy, ensuring it aligns with your vision and sets a strong foundation for our work ahead.
Design & Concept Development
With the strategy in place, I’ll begin crafting the visual elements that bring your brand to life. We’ll collaborate closely during this phase, ensuring that every detail resonates with your brand’s purpose and audience.
What clients say
”Emilie has a deep knowledge of brand identity design work. Working with her, she has shown a true dedication to every project. The result is a more cohesive visual identity, that has ensured a consistent and effective production across our channels and applications. Her passion for design runs through every detail, always in a professional and collaborative manner. Emilie is also a very humble and coherent person which we appreciate a lot. I sincerely give her my warmest recommendations.”
Jesper Matsch
Co-founder CAIA Cosmetics
”Emilie has a strong sense for branding and a really creative mind. Throughout the brand strategy work we considered her a sensitive and trusted partner, always very insightful and to the point. Her ability to bridge strategy into design truly helped us to communicate our offer in a more efficient way. I would highly recommend to become her client when in need of a brand strategist and designer.”
Patrik Dahl
Partner Ships for Sale
“Emilie is a highly skilled brand designer with a keen sense of capturing the essence of the message that the brand intends to convey. In our collaboration, Emilie immediately grasped the spirit that I want to reflect in my external communication across multiple platforms. Through dedicated teamwork and great responsiveness, Emilie has been the project lead for a new launch of my brand, including logo design and the graphic presentation of marketing materials and website. I give Emilie my warmest recommendations!”
Caroline Farberger
Board Executive & Keynote Speaker