Hi, I’m Emilie Thulin.
I help passionate founders and visionary businesses transform ideas into cohesive, high-level brands.

Through brand structure design, I guide you from the abstract into clarity, bridging strategy and design so that you can grow.

Because a brand that feels aligned and consistent isn’t just beautiful, it leads.

Let’s create something exceptional.

Service

Brand structure design is a journey that takes brands from abstract chaos to structured clarity. Bridging brand strategy and identity design, we create a unified system for your brand, built to scale and lead.

My studio works directly with clients. This setup provides them with the best of both worlds: the personal attention and direct partnership you’d expect from a consultant, combined with the reach and skill of an agency.

I understand that every detail matters, which is why you’ll have access to my network of creative professionals, all tailored to meet your brand’s unique needs.

This is for you who are ready to stop reinventing the wheel and finally build your legacy brand.

What clients say

”Emilie has a deep knowledge of brand identity design work. Working with her, she has shown a true dedication to every project. The result is a more cohesive visual identity, that has ensured a consistent and effective production across our channels and applications. Her passion for design runs through every detail, always in a professional and collaborative manner. Emilie is also a very humble and coherent person which we appreciate a lot.  I sincerely give her my warmest recommendations.”

Jesper Matsch
Co-founder CAIA Cosmetics


”Emilie has a strong sense for branding and a really creative mind. Throughout the brand strategy work we considered her a sensitive and trusted partner, always very insightful and to the point. Her ability to bridge strategy into design truly helped us to communicate our offer in a more efficient way. I would highly recommend to become her client when in need of a brand strategist and designer.”

Patrik Dahl
Partner Ships for Sale


 

Emilie is a highly skilled brand designer with a keen sense of capturing the essence of the message that the brand intends to convey. In our collaboration, Emilie immediately grasped the spirit that I want to reflect in my external communication across multiple platforms. Through dedicated teamwork and great responsiveness, Emilie has been the project lead for a new launch of my brand, including logo design and the graphic presentation of marketing materials and website. I give Emilie my warmest recommendations!

Caroline Farberger
Board Executive & Keynote Speaker